Marketing

Critical Thinking for Marketers Learn How to Think, Not What to Think Volume I
Critical Thinking for Marketers Learn How to Think, Not What to Think Volume II
Digital Branding Fever
Email Marketing in a Digital World The Basics and Beyond
Employee Ambassadorship Optimizing Customer- Centric Behavior from the Inside-Out and Outside-In
Entrepreneurial Selling The Facts Every Entrepreneur Must Know
Fostering Brand Community Through Social Media
How to Mobilize Social Word of Mouth (sWOM)
Marketing Plan Templates for Enhancing Profits
Mobile Commerce How It Contrasts, Challenges and Enhances Electronic Commerce
M-Powering Marketing in a Mobile World
Relationship Marketing Re-Imagined Marketing’s Inevitable Shift from Exchanges to Value Cocreating Relationships
R U #SoLoMo Ready? Consumers and Brands in the Digital Era
Selling: The New Norm Dynamic New Methods for a Competitive and Changing World
Service Excellence Creating Customer Experiences that Build Relationships
Shopper Marketing A How-To Business Story
Social Media Marketing Strategies in Utilizing Consumer-Generated Content
Social Media Marketing Marketing Panacea or the Emperor’s New Digital Clothes?
Sustainable Service
The Connected Consumer
The Seven Principles of Digital Business Strategy